Terms of use

These terms ("Terms") govern your use of the CollectivAlly website at collectivally.com and the CollectivAlly platform (together, the "Service"). They form a legal agreement between you and CollectivAlly Limited ("CollectivAlly", "we", "our", "us"), a company registered in England and Wales.

Please read these Terms carefully. By creating an account or using the Service you confirm that you accept these Terms and agree to comply with them. If you do not agree, you must not use the Service.

1. About us and how to contact us

• Company: CollectivAlly Limited, a company registered in England and Wales.
• Company number: 16758116
• Registered office: Glove Factory Studios, 1 Brook Lane, Holt, Trowbridge, England, BA14 6RL
• Email: hello@collectivally.com

2. Who can use the Service

You may use the Service if you are at least 18 years old. If you are using the Service on behalf of an organisation, you confirm that you have authority to bind that organisation to these Terms, and references to "you" in these Terms include that organisation.

You may not use the Service if:

• you are not legally able to enter into a contract; or
• you have previously been suspended or removed from the Service by us.

3. The Service

CollectivAlly is an inclusive user-research platform. It uses AI personas, informed by qualitative research with disabled and neurodivergent people, to help teams identify accessibility barriers in digital services and explore them in conversation.

We are continually improving the Service. We may add, change or remove features at any time. Where a change will materially reduce functionality you rely on, we will give you reasonable notice.

The Service is not a substitute for testing with real disabled and neurodivergent users, professional accessibility audits, or legal advice on accessibility compliance. We expressly encourage you to use the Service alongside, not instead of, those activities.

4. Accounts

To use most features you need an account. When you create an account, you agree to:

• provide accurate, current and complete information;
• keep your login credentials confidential and not share them with anyone else;
• be responsible for activity that happens under your account, including any team members you invite; and
• tell us promptly at hello@collectivally.com if you suspect your account has been accessed without authorisation.

5. Free trial

We offer a 14-day free trial of the Service. You do not need to give us payment details to start your trial. At the end of the trial period:

• your account will continue in a limited state until you choose a paid plan, or
• you can close your account at any time.

We will not charge you anything during the free trial period without your active agreement.

6. Paid plans, billing and cancellation

When you choose a paid plan you agree to pay the fees published on our pricing page (or as otherwise agreed in writing for enterprise plans), together with any applicable VAT.

• Billing: fees are charged in advance, either monthly or annually depending on the plan you choose.
• Cancellation: you can cancel a paid plan at any time from your account settings. Your plan will continue until the end of the period you have already paid for, after which it will not renew.
• Refunds: fees already paid are non-refundable, except where the law requires otherwise. We do not pro-rate refunds for partial periods.
• Price changes: we may change our pricing from time to time. We will give you at least 30 days' notice of any price change affecting your existing plan, and the change will only take effect from your next renewal.
• Late payment: if a payment fails we may suspend your access until the outstanding balance is settled.

7. Acceptable use

You agree to use the Service only for lawful purposes, in a way that does not infringe the rights of others or restrict their use of the Service. In particular, you must not:

• use the Service to break the law or to facilitate someone else breaking the law;
• use the Service to test websites you do not own or do not have permission to test;
• reverse-engineer, decompile, copy or otherwise attempt to extract the source code of the Service, except to the extent the law permits;
• scrape, harvest or mine data from the Service except via interfaces we provide for that purpose;
• use automated tools or scripts to exceed normal usage of the Service or to disrupt it;
• upload viruses, malware or other harmful code, or attempt to gain unauthorised access to the Service;
• use the Service to harass, intimidate or discriminate against any person or group; or
• resell or sublicense the Service without our prior written agreement.

We may suspend or terminate your access if we reasonably believe you are breaching this section. Where it is safe and practical to do so, we will give you the chance to fix the issue first.

8. AI outputs and accuracy

The Service uses artificial intelligence to generate persona conversations, audit reports and other outputs ("AI Outputs"). AI Outputs are produced by probabilistic models. They are designed to be useful provocations and starting points, but:

• they may contain inaccuracies or omissions;
• they are not professional, legal or medical advice;
• they are not a substitute for direct involvement of disabled and neurodivergent people in your design and research processes; and
• the same input may produce different outputs over time as our models evolve.

You are responsible for reviewing AI Outputs and deciding how to use them. You should not rely on AI Outputs alone for decisions that have significant legal, financial, health or safety consequences.

9. Your content and our content

9.1 Content you provide

You retain ownership of the URLs, tasks, prompts and other inputs you provide to the Service, and of the reports and AI Outputs you generate through it ("Your Content").

You grant us a worldwide, non-exclusive, royalty-free licence to host, store, transmit and process Your Content so we can provide the Service to you. This licence ends when you delete Your Content or close your account, except to the extent we are required to retain it for legal reasons or in backups for the limited period described in our privacy policy.

You confirm that you have the right to provide Your Content to the Service and that doing so does not infringe the rights of any third party.

9.2 Anonymised and aggregated data

We may use information about how the Service is used in anonymised and aggregated form to operate, improve and develop the Service, including to train internal models. Anonymised and aggregated data does not identify you or any individual, and is not personal data. We will never use Your Content in a form that identifies you to train a third-party model without your explicit consent.

9.3 Our content

The Service, the personas library, the CollectivAlly brand and logos, and all related software, content and documentation are owned by us or our licensors and are protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service in accordance with these Terms. No other rights are granted.

10. Privacy

Our handling of personal data is governed by our privacy policy, which forms part of these Terms. Please read it to understand what data we collect, how we use it, and your rights.

11. Third-party services and links

The Service relies on third-party providers (including hosting, AI and browser-automation services). Your use of the Service depends on those providers' availability. We are not responsible for outages or errors caused solely by third parties.

The Service may link to third-party websites or content. We do not control or endorse those sites and are not responsible for their content or practices.

12. Disclaimers

We provide the Service "as is" and "as available". To the maximum extent permitted by law, we do not give any warranty that:

• the Service will meet your specific requirements;
• the Service will be uninterrupted, timely, secure, error-free or free of viruses; or
• any AI Outputs will be accurate, complete or fit for purpose.

Nothing in these Terms excludes any warranty or right that cannot be excluded under English law (including consumer rights, where they apply).

13. Our liability to you

Nothing in these Terms limits or excludes our liability for:

• death or personal injury caused by our negligence;
• fraud or fraudulent misrepresentation; or
• any other liability that cannot be limited or excluded under English law.

Subject to the paragraph above, and to the maximum extent permitted by law:

• we are not liable for loss of profits, loss of business, loss of goodwill, loss or corruption of data, or any indirect or consequential loss; and
• our total liability to you for all claims arising out of or relating to the Service in any 12-month period is limited to the fees you actually paid to us in that 12-month period (or, if you have not paid anything, £100).

14. Indemnity

You agree to indemnify us against any claims, losses or costs we reasonably incur as a result of:

• Your Content (including any allegation that it infringes a third party's rights);
• your breach of these Terms; or
• your misuse of the Service.

We will notify you promptly of any such claim and reasonably cooperate with you in defending it.

15. Suspension and termination

You can stop using the Service and close your account at any time by contacting us at hello@collectivally.com or using the controls in your account.

We may suspend or terminate your access if:

• you breach these Terms;
• your payment fails and is not resolved within a reasonable time;
• required to do so by law; or
• we discontinue the Service, in which case we will give reasonable notice and, where you have prepaid for a period that extends beyond the discontinuation date, a pro-rata refund.

Sections of these Terms that by their nature should survive termination (including sections 8, 9, 12, 13, 14, 16 and 17) will continue to apply.

16. Changes to these Terms

We may update these Terms from time to time to reflect changes in the Service, the law or our business. The "Last updated" date at the top of this page tells you when the latest version took effect. If we make material changes, we will tell you by email or through the platform before they take effect.

If you do not accept the updated Terms, you can close your account at any time. Continued use of the Service after the changes take effect means you accept them.

17. Governing law and disputes

These Terms are governed by the laws of England and Wales. You and we both agree that the courts of England and Wales will have exclusive jurisdiction to resolve any dispute arising out of or relating to these Terms, except that, if you live in another part of the UK, you can also bring proceedings in your local courts.

18. General

• Entire agreement: these Terms (together with our privacy policy and any plan-specific terms you have agreed) make up the entire agreement between you and us regarding the Service.
• Assignment: you may not transfer your rights or obligations under these Terms without our written consent. We may transfer ours, for example as part of a sale or restructure of our business.
• Severance: if a court finds part of these Terms to be unlawful, the rest of the Terms will continue to apply.
• No waiver: if we do not enforce a right under these Terms, that does not stop us from doing so later.
• Third-party rights: nobody other than you and us has any rights to enforce these Terms.