Aisha Blind, Screen Reader User
“I filled in the whole form correctly but couldn't submit it, and I had no idea why. The error appeared visually but my screen reader never announced it.”
Blind Screen reader
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app.collectivally.com/northbridge-studio/onboarding-redesign/reports/open-account
Summary by Cally
The Northbridge account-opening flow has several accessibility issues that would affect different groups of new customers. Most seriously, keyboard users get trapped inside the ID upload dialog with no way to Tab, Escape, or Cancel back to the form. The document upload step is also broken for people using screen readers, because validation errors are never announced when a field is invalid. On the welcome screen, a carousel keeps auto-advancing even when users have requested reduced motion, a real concern for people with vestibular conditions or attention differences.
Barriers1 critical
6 barriersStrengths
7 strengthsTested with
4 personasJourney length
7 stepsKey quotes
- Aisha
"Got through the form fine, but the ID upload dialog trapped me with no way out."
BlindScreen reader4 barriers1 critical - Daniel
"Verification took patience. Invisible focus and an animated carousel made it harder than it needed to be."
Motor impairmentSwitch device5 barriers - Sofia
"Got there in the end, but the carousel pulled my attention away the whole way through."
ADHDCognitive3 barriers
6 Barriers
ranked by impactKeyboard focus is trapped inside the ID-upload dialog with no Cancel or Close control that can be reached by Tab or the Escape key.
Critical severity · affects Aisha · fundamental WCAG A requirement
CriticalNew
In the real app, this expands into evidence (screenshots, the affected element, persona narrative), a recommended fix with code, and a "needs code" or "fixable" tag.
Validation errors on the document upload step appear visually but are not programmatically linked to the input, so they are never announced when a user focuses the field.
Serious severity · affects 3 of 4 personas · fundamental WCAG A requirement
SeriousNew
Two icon-only buttons on the welcome screen ('Skip intro' and 'Help') have no accessible name (no aria-label, no visible text), making their purpose unknown to screen reader and voice control users.
Serious severity · affects 2 of 4 personas · fundamental WCAG A requirement
SeriousNew
Form fields in the verification step have their focus outline removed by a global CSS reset, leaving keyboard and switch users unable to see which field they are currently editing.
Serious severity · affects 2 of 4 personas · WCAG AA compliance
SeriousNew
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Catch the technical basics
Missing alt text, contrast ratios, ARIA gaps. Fast and broad coverage, but they can't tell you what an experience feels like.
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Essential · resource-heavy
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The Personas
Accessibility backed by real experience
CollectivAlly's AI personas are informed by hundreds of research sessions with disabled and neurodivergent people, conducted by Web Usability, an inclusive research agency with 25 years of experience. Contributors are paid for their expertise and the research continues to grow.
Daniel Low Vision and Contrast User
“I zoomed in to 400% and half the page disappeared. The buttons shifted off-screen and there was no way to scroll across to reach them.”
Low vision Screen magnifier
Sofia Deaf or Hard of Hearing User
“The instructional video had no captions. I gave up trying to follow what I was supposed to do and abandoned the booking.”
Deaf Captions
Marcus Voice Recognition User
“The whole menu only opened on hover. My voice software couldn't trigger it, so I couldn't get past the first screen.”
Limited dexterity Voice control
Hannah Keyboard-Only User
“I tabbed through every element on the page and couldn't see where my focus was. By the time I'd worked it out, I'd lost my place entirely.”
Limited dexterity Keyboard only
Lewis Cognitive Processing and Literacy
“The instructions ran for nine dense paragraphs before telling me what I actually needed to do. I lost the thread before the first step.”
Dyslexia ADHD
Priya Neurodivergent Sensory Sensitivity
“The form started beautifully calm and predictable, then hit a silent, unexplained dead end that made the whole task impossible.”
Autistic Reduced motion
Michael Energy and Reach Limited User
“The tap targets were tiny and the page kept timing me out. By the third try I gave up and called the helpline.”
Multi-impairment
Why CollectivAlly
Built on real experience, designed for every team
01
Grounded in lived experience
Our personas are trained on qualitative research with real people. Not scraped data, not educated guesses. Every insight is rooted in how disabled and neurodivergent people actually navigate digital services.
25
years of inclusive research with
Web Usability
02
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