How It Works

How CollectivAlly works

CollectivAlly is designed to fit the way your team already works. There's no lengthy setup and no specialist knowledge required. Just a clearer picture of how your digital service performs for disabled and neurodivergent people.

The Core Journey

Four steps from URL to insight

Click through each step to see what using CollectivAlly actually looks like, from defining a task to chatting with a persona about their experience.

01Step 1 of 4

Start with a real task

Paste in the URL of any live website. Then define the task you want to test, something a real person would actually try to do. Specific tasks reveal specific barriers.

  • On an ecommerce site: find a product and add it to your basket.
  • On a travel site: plan a journey and start the booking.
  • On a government service: check eligibility and start applying.
New test
Or try a starter task

The Chat Feature

Go beyond observation. Have a conversation.

CollectivAlly's chat lets you speak directly with any of the personas, one-to-one or as a focus group. Pick a use case to see how a real conversation unfolds.

Chat with MarcusVoice control user
We're thinking of switching the mobile nav to a hamburger menu. Will that work for you?
Marcus
It can work, but only if I can open it with a voice command like "open menu." If the trigger is just an icon with no label, my software can't target it. Honestly, I'd prefer the key links stay visible if there's room.

This is not a replacement for talking to real people. But it is a way to bring more human perspective into more moments of your process, including the ones where you'd otherwise be guessing.

Use Cases

CollectivAlly works wherever you are in the process

From the first sketch to a service that's been live for years. Pick a stage to see how teams use it.

01Early design

Pressure-test ideas before they ship to dev

You've got a prototype or a concept and you want to pressure-test it before committing to development. Use CollectivAlly to explore how different personas might experience your proposed approach, and adjust before anything gets built.

What you'd do at this stage
  • Paste a Figma prototype URL or a wireframe link
  • Run a task with the 2-3 personas most likely to struggle
  • Use the chat to question specific design decisions

A Bridge, Not a Destination

The first step on a longer journey

CollectivAlly doesn't replace real research with disabled and neurodivergent people. That remains the most powerful way to understand whether a service works. We exist to help you start sooner, ask sharper questions, and build the case for going deeper.

Where most teams are

Inclusion as an afterthought

  • · Automated tools treated as enough
  • · Decisions made without lived experience
  • · Real research feels out of reach
The bridge
With CollectivAlly

Lived experience at every stage

  • · AI personas grounded in real research
  • · Test early, often, at any stage
  • · Build the case for deeper research
Where you can grow

Comprehensive inclusive practice

  • · Real sessions with disabled and neurodivergent people
  • · CollectivAlly + research working together
  • · Inclusion embedded in your process

Inclusive research is what Web Usability does. They're our research partner and they're who we'd send you to when you're ready to talk to real people. If you'd like an introduction, get in touch.

Ready to bring lived experience into your process?

The best way to understand CollectivAlly is to use it. Start with a website you know well, define a task you care about, and see what you find.

Stay in the loop

We write about accessibility, inclusive research, and the thinking behind CollectivAlly. If that sounds useful, we'd love to stay in touch.